50+ May Content Ideas & Captions for Businesses.
- Kerstin McConville
- Apr 9
- 3 min read
(+ What I’m Posting During the Craziest Month of My Life)
May is that month for me. The sun comes out, the ideas start flowing—and this year? It’s even more chaotic than usual. I’m buying a house. It’s my birthday month. And I’m still showing up for my clients (and myself) with scroll-stopping content. 💅
Between the packing tape and Pinterest boards, I’ve been planning out what to post this May—and I wanted to share it with you. Below you’ll find 50+ content ideas for any business to use in May, plus 25 trendy, engagement-ready captions you can swipe and schedule ASAP.
Whether you’re a social media manager juggling clients, a small biz owner running your own show, or just looking for inspo to beat the springtime content slump—this list is designed to save you time and boost your reach.
Let’s make May magical (and maybe a little messy—because life’s like that sometimes 💫).
Post/Campaign Ideas
🌼 Seasonal / Timely
May Day (May 1): “Celebrate spring vibes” post
Cinco de Mayo (May 5): Team tacos or margs?
Mother's Day (May 12): Gift guide or appreciation post
Memorial Day (May 27): Gratitude message
Mental Health Awareness Month: Tips, team insights, or resources
National Small Business Week (May 5–11)
National Pet Month: Office pets or customer pets!
National Teacher Appreciation Week (May 6–10)
Star Wars Day (May 4): Fun meme or themed product post
National Smile Month kickoff: Customer smiles or positive moments
🌱 Evergreen & Useful
Meet the team
Customer shoutout
Product tip or tutorial
Before & after
Share a 5-star review
Behind-the-scenes sneak peek
What we’re loving this month (books, apps, routines)
This or that: Product edition
Transformation story (client or brand origin)
Your brand’s “why” in a nutshell
🧠 Engagement Drivers
Poll: "Pick your fave ____"
Hot take post (industry-related or playful)
Guess what this is? (zoomed-in product photo)
Add your answer in emojis only
Wrong answers only: [your product/service]
Drop your go-to [category] in the comments
Swipe to see the surprise
Would you rather: business edition
Duet or stitch this with your version
Ask me anything (Q&A)
🎨 Aesthetic / Shareable
Inspo quote on textured background
iPhone photo dump with a theme
Brand moodboard
Monthly desktop or phone wallpaper
Color palette post
“Screenshot to manifest” post
TikTok trending audio mashup
POV: You just discovered our ___
ASMR-style packaging unboxing
💼 Business / Promo
Limited offer ending soon
Freebie or lead magnet shoutout
Monthly roundup: Wins + metrics
Re-introduce your services/products
Feature your most underrated offer
Case study or client results
UGC repost or reaction video
Highlight your newest review or testimonial
Waitlist/launch teaser
Why someone shouldn't (but really should buy from you)
Reminder: What makes you different
Caption Ideas
“We soft-launched this and y’all went feral 🫢💅”
“This wasn’t in our business plan, but neither was going viral soooo 🤷♀️”
“Currently in our ‘say yes and figure it out later’ era.”
“This is your sign to romanticize your next order pickup ✨📦”
“Hot take: small biz chaos > corporate silence”
“POV: You found your new hyperfixation product 🛍️”
“Literally no one:Us: here’s a behind-the-scenes of a Tuesday that went off the rails.”
“Would you believe us if we said this idea came from a 2am spiral?”
“We’re just a bunch of silly little business owners making magic happen 🌈✨”
“Can’t believe we created this with vibes, caffeine, and zero chill.”
“I just KNOW this product is gonna sell out and have us sweating 🔥”
“You didn’t choose the small biz life, but it just chose you 💁♀️”
“This order was so aesthetic we had to film it (again).”
“Screaming crying throwing up over how cute this is 😭” ← still trending, especially with voiceover edits
“It’s giving…main character energy for your shelf.”
“All we’re saying is… if you don’t grab it, someone else will.”
“This moment is brought to you by too much coffee and not enough sleep.”
“TikTok made you do it. We just made it ✨extra✨”
“✨Small business tip✨: romanticize your process. Always.”
“We’re not saying it’s life-changing, but we’re not not saying that.”
“Can you guess which item is ✨the most slept on✨? Bet you can’t.”
“Packaging this like it’s going to Vogue’s beauty closet. Obviously.”
“This is your daily reminder that supporting small businesses >>>>”
“Just dropped something ✨you didn’t know you needed✨ until now.”
“Alexa, play ‘A Little Bit Alexis’ because this is giving luxury.”
Love these, but need help building content? Send us a message here!
Comments